![]() By the way, the screen covers 72% of the front panel, so you could have a very good one-handed grip given the nearly borderless design and the body thickness of 6.8 mm (0.27 in). You forget about them, of course, as soon as the 5.1-inch display lights up your face. The front side is simplified as much as possible, leaving only the Samsung logo, home button, earpiece and the 5MP front camera as the only prominent elements. If we leave that aside, we’ve got a great-looking phone with thin borders, thin body and sturdy construction. However, Samsung’s recognizable design DNA has been retained in some of the main elements and motifs. “Great artists steal”, right – it was Steve Jobs himself who liked to proclaim “Great artists steal”, indicating his thorough belief of that approach. Some say that the phone looks like iPhone or Xperia and we can’t disagree, but so what – we, the users, are the victors from all these battles at the end of the day. ![]() This is just the start of the feature list and we can’t wait to get our hands on the new S6, so let the testing begin. The latest flagship product sports the industry’s first 128GB Universal Flash Storage (ultra-fast embedded memory), the industry’s first LPDDR4 Mobile DRAM (ahead of the transfer rate of LPDDR3 by a factor of two) and an outstanding 5.1-inch Super AMOLED screen with pixel density of 577 ppi. It doesn’t sound as fancy as 3 megapixels more in the camera sensor resolution, but Samsung is a world leader in advanced memory technology and has huge innovations in the production of lithium-ion batteries, semiconductors and displays, so this is the time for the manufacturer to take advantage of all that…And Samsung did it with the new Galaxy S6. They had no other choice but to undertake an “All-in” strategy against all of Samsung’s rivals and the Korean company definitely have some big weapons. The failure led to the firing of some major people in Samsung’s headquarters like Lee Don-joo, Kim Jae-kwon and Lee Chul-hwan. Even the widely considered as a failure iPhone 5c surpassed the S5 in market share, making it the third best-selling handset in UK. At the same time iPhone 5s marked great success in the high-class, and some budget models grabbed a big piece of the Samsung pie in the low-end market. Galaxy S5 turned out to be a huge disappointment and, despite the good start and great expectations, the phone ended up with ~40% fewer sales than its predecessor Galaxy S4. Samsung had some troubles recently, so it was in need of an urgent and cardinal strategy change.
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